About Us

Welcome to How To Cake It. We teach, inspire and transform you into a better baker. How? With courses, live classes, premium products, and our incredible collective of artists here to guide you every step of the way. Join our global community of 12+ Million baking and sweets enthusiasts - we’re so happy to have you. How To Cake is where baking meets entertainment!

Take A Look At Our World!

The Brains Behind The Magic

With a combined background in television, media, marketing and publicity, Connie Contardi and Jocelyn Mercer share a passion for building and moving the masses through content, products and experiences.


Yolanda Gampp brings an out-of-this-world artistry and magnetic personality to the table, and all she needed was a platform to shine! Together they built a company with the values of creativity, collaboration, consistency and community.

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Yolanda Gampp

Affectionately known by her fans as the “Beyonce Of Cakes”, Yolanda Gampp is a self-taught cake artist with over 20 years of experience and half a billion views on YouTube. With her quirky personality, obsession with organization, and commitment to perfection, Gampp has shown the world that even the most unexpected items can be turned into cake, and is a star judge on Fox’s Crime Scene Kitchen, with appearances on shows like Cake Wars, Best Baker In America and Nailed It to name a few. As co-founder of How To Cake It, a content commerce company with a community of over 12M people, Gampp has written a best-selling book and teaches people how to turn baking into a fun, creative activity where the possibilities are truly endless - over 80,000 people have taken one of her courses.

Yolanda Gampp

Yolanda is a self-taught cake artist who started out baking novelty cakes in her mother’s kitchen and is now one of the forces behind How To Cake It, a hugely successful, Webby Award-winning YouTube channel and online community of more than seven million cake enthusiasts from around the world.


Her work has been featured on the Today show, Good Morning America, The Chew, and in BuzzFeed, the Daily Mail (UK), Thrillist, Chowhound, and Glamour. Yolanda has also served as a guest judge on popular shows such as Cake Wars, Nailed It and Sugar Showdown. She lives in Toronto, Canada, with her husband (Mr. Cake) and young son.


Our Classes

We are THE destination for live baking tutorials where you can create stunning desserts, in real time, with an expert. Fresh, new classes every week. PLUS, check out our exclusive courses with Yolanda Gampp that go deep into her techniques and proven methods for making the cakes of your dreams.


Our Products

We curate, create and test the best baking tools, ingredients, apparel, and accessories so you can purchase confidently and bake along with us. Whether it’s our patented MixerMate spatula, no-fade gel colors or jam-packed product bundles that give you everything you need to bake it to the limit, we got you covered. 


Join Our Community of 12+ Million!

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