About Us

Welcome to the fabulous world of How To Cake It, the #1 online baking education brand in the world. We inspire, connect, educate, and delight our community of over 15 million Gen Z women, millennial moms and their families, who trust us as a leading authority on all things baking and sweets.

Our secret ingredient is our “avengers of baking” - a roster of talented, diverse, world-class culinary artists, baking experts and influencers who we work with to create and deliver best-in-class baking videos, social content, courses, experiences and books.

We also create impactful custom content and integrated marketing campaigns for brands like Disney, Cadbury, Mattel and Walmart to help effectively promote their products to our community of millions.

We’re throwing the tastiest party ever, and you’re invited!

The Brains Behind The Magic

Connie Contardi and Jocelyn Mercer, combine their expertise in television, media, marketing, and publicity to create unforgettable content and experiences for their incredible community. And Yolanda Gampp brings an artistic flair that's simply out of this world, with her magnetic personality lighting up any room!

Together, they've crafted a company that lives and breathes creativity, collaboration, consistency, and community.

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Yolanda Gampp

Known as the “Queen of Cakes”, Yolanda Gampp is a celebrated cake and culinary artist, expert judge on Fox’s Crime Scene Kitchen and star of one of the biggest YouTube baking channels of all time, “How To Cake It”. A two-time best-selling cookbook author, Yolanda has been featured as an expert judge on numerous Food Network and Netflix TV Shows including “Cake Wars,” “Best Baker In America” and “Nailed It”, and has taught classes and courses to over 90,000 people to level up their baking game.

Yolanda Gampp

Yolanda is a self-taught cake artist who started out baking novelty cakes in her mother’s kitchen and is now one of the forces behind How To Cake It, a hugely successful, Webby Award-winning YouTube channel and online community of more than seven million cake enthusiasts from around the world.

Her work has been featured on the Today show, Good Morning America, The Chew, and in BuzzFeed, the Daily Mail (UK), Thrillist, Chowhound, and Glamour. Yolanda has also served as a guest judge on popular shows such as Cake Wars, Nailed It and Sugar Showdown. She lives in Toronto, Canada, with her husband (Mr. Cake) and young son.

Our Classes

Get ready to whip up stunning desserts in real-time with our expert artists teaching you all their trade secrets. Every 2 weeks, we release a fresh batch of live classes. And don't miss our exclusive courses taught by world-class artists to master techniques for creating the sweets of your dreams!

Join Our Community of 15+ Million!


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