About Us

Our Story

Welcome to How To Cake It! We're here to help you bake your dreams come true! We are a media company bridging digital content and eCommerce, serving a global community of 10+ Million baking and sweets enthusiasts. With a strong presence on YouTube, Instagram and Facebook, How to Cake It is where baking meets entertainment.

We help people passionate about baking and sweets who love learning, desire a creative outlet and often feel a bit different than everyone else.

How?

By creating IN-inclusive content, experiences and products that surprise and delight, improve their skills and keep them laughing along the way.

Why?

We want to bring more moments of levity, creativity and connection to the lives of anyone who joins the HTCI community in the hopes that they will in turn share some sweetness with people they love. We will know we are successful when our community consistently lets us know we add VALUE to their LIVES, and when How to Cake It is a premiere, global brand where baking meets entertainment.

With a combined background in television, media, marketing and publicity, Connie Contardi and Jocelyn Mercer share a passion for building and moving the masses through content, products and experiences.

Yolanda Gampp brings an out-of-this-world artistry and magnetic personality to the table, and all she needed was a platform to shine! Together they built a company with the values of creativity, collaboration, consistency and community.

How To Cake It is the ultimate destination to find recipes, live tutorials, and high quality tools to help you on your own incredible baking journey!

YOLANDA GAMPP

Yolanda is a self-taught cake artist who started out baking novelty cakes in her mother’s kitchen and is now one of the forces behind How To Cake It, a hugely successful, Webby Award-winning YouTube channel and online community of more than seven million cake enthusiasts from around the world.

Her work has been featured on the Today show, Good Morning America, The Chew, and in BuzzFeed, the Daily Mail (UK), Thrillist, Chowhound, and Glamour. Yolanda has also served as a guest judge on popularshows such as Cake Wars, Nailed It and Sugar Showdown. She lives in Toronto, Canada, with her husband (Mr. Cake) and young son.

Our Classes

Want to get creative in the kitchen? We are THE destination for live baking tutorials where you learn in real time, with an expert. Fresh, new classes released every week, with top dessert artists helping you tackle that sweet tooth. Plus, check out our exclusive baking programs that offer step-by-step videos to keep building your skills...at your own pace!